Oct 30 2009
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The Resurgence of Live Reads in Radio
Radio hosts are trading on their celebrity and their relationships with their listeners to do more live reads of advertisements on their programs. According to AdAge.com, the radio industry is using the actual brand preferences of hosts like Steve Harvey and Ryan Seacrest to attract increasing ad investments from companies who may not have focused on these types of live endorsements in the past.
Reference:
Radio Industry Welcomes Return of Live Reads
Posted at AdAge.com on October 26, 2009, by Andrew Hampp
