Almost People

We humans relate to media figures, fictional characters, brands, products, and organizations using some of the same psychological and interpersonal processes we use to relate to "real-life" people. With several friends and colleagues, I conduct and publish research on psychological, media, & consumer behavior applications in this area. This site is a collection of examples from news, advertising, and research illustrating people's social connections with celebrities, characters, and brands and products. These relationships, which are sometimes called "parasocial," are powerful reminders of our need to belong.