TGI Friday’s Surprises Itself By Quickly Gaining 500,000 Facebook Friends
TGI Friday’s surprised themselves with the success of a social networking promotion they launched this month. The deal was this: If 500,000 people on Facebook friended a TGI Friday’s character named Woody, who is depicted as a TGI Friday’s fan, each friend would receive a coupon for a free burger or chicken sandwich. According to AdWeek.com, the promotion soft-launched on September 2 and TV ads and digital banners launched on September 7. On September 13, the 500,000th user friended Woody, and there were still two weeks of media placements for the promotion that were already paid for!
For TGI Friday’s solution to this problem, click here.
Reference:
TGIF’s Very Friendly Online Promotion
Posted at AdWeek.com by Noreen O’Leary on September 21, 2009
