Sep 14 2009
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Communication Prof Explores Why Viewers Don’t Relate to Katie Couric
“Audiences develop parasocial interactions with news anchors, and they want anchors who are credible journalists, have likable personalities and appear to be hardworking. Couric seems to be all of that, but viewers haven’t connected,” says Jeffrey M. McCall, DePauw University professor of communication, in an Indianapolis Star op-ed.
For the entire column, go here.
Reference:
Couric’s gap: Who knows why Katie isn’t connecting?
Posted at IndyStar.com by Jeffrey M. McCall on September 12, 2009
