Sep 11 2009
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Tony Stewart Will Not Lie
According to BrandWeek.com, NASCAR Driver and Burger King Whopper endorser Tony Stewart is going to take a polygraph broadcast live online to prove that he is a true Whopper lover. Visitors to www.truthabouttony.com will be able submit questions for the polygraph session and will eventually be encouraged to vote on which questions will be asked of Stewart. The campaign, which implicates consumer skepticism of celebrity endorsers, will also feature a TV spot in which Stewart instructs Carrot Top and Erik Estrada in how to be sincere endorsers.
Reference:
Burger King Puts Celeb Endorsements to the Test
Posted on BrandWeek.com by Alex Palmer on September 8
